Sell the Sizzle, not the Steak to make all the income you want

"For many decades I've been self-employed, running my own little local business which you might say  was my marketing "laboratory."  In it I was trying different methods to earn a better income with more freedom...  instead of what a meaningless 8 to 5  job offered.  The ongoing experiment, tried first in one business, then another followed the idea of running ads, then trying to outdo competitor ads as its goal. After a few years on no gain but lots of business I checked the loss of income a discount created, then, tried to figure out if selling more items to the customer help m break even, It did not! Why, I wondered? Then at nigh I'd try to figure out how to shave time ion repairs to do more to get more jobs out faster - to see if that covered the loss from the big discounts  that brought customers in - but filed to raise my income. 

 When that showed minimal results I notice ads for school classes on business and took them. They were more on bookkeeping and management an making ads, with lots of white space around the ad and fancy art work as a brand awareness effort, than any revelation as their success goals.  Then, I followed my love of fixing cars and opened a tune repair shop. It failed for lack of business. The business was out there, but I couldn't attract enough. and competitors always had give-away deals that succeeded to pull customers away from my shop. Then, I found a 2 inch thick dictionary size college text book that reveal the secret of what identical businesses did where on figured out the success strategy and captured most of the business while the others followed convention practices and struggled.  That was the help and insight I needed to know and follow. The Ohio State University Professors had been attract a full number of students with a waiting list to get in, and a  $100,000, for the 4 year course. And students, upon graduation were wisped away into big corporations into their marketing departments, with unheard of saleries for newbies. The newly hired students now used the course revelations and principles as  info to help their employer rake in profits for the business that employed them, against you and me.  While, that was a revelation and I took stops to start mastering those revelations and principles. I  started leaning what worked and what did not in the mastering of what did not work and what did.

Basically, you need to offer a value customers see as coming only from you as the first idea to get rolling. it would be something that really gets them to see they never had this better experience until doing business with you! And it has a perceived-value that can be noted by the customer and seller - who further promotes the idea into the customer. Powerful enough to have them return for more when they would otherwise not see the need to do so. 

By promoting this value as an improved tune and repair business philosophy  that impresses customers with an unusual and very noticeable improvement in their cars operation for the much better,  even help restore such in their older, worn vehicles so they operate just as good as their new vehicles, obviously helping the older vehicles to be - more dependable, more trouble free running, is service customer pay a lot to obtain. A very desirable uniqueness with a producing thousand more in income each month offering a profitable transformation - not possible before, and now other repair shops did not provide.

I had some of this shown car care and maintenance shown me and I believed in it and now understood how to perfect it to stand out as offering a unique skill and service customer returned for more of.  Of  its marketing profitability in my own repair shop. Them stated showing friends in the business the same ideas, so they started profiting off them. Then did so full time helping thousands of shop owners do the same.

Now helping local automotive tune up and repair shop owners  who mostly struggle to barely earn a good income  - to follow practices that would start doubling their income - with no more work load, nor higher expense to do so.

This profit boosting method improves profit growing like fertilizer does for a sickly garden. Improves  the I can do it factor by many percentage point business and improves home life - with a less stressful man of the house and reduces the real boss of the homes cries to"do something to bring home more money" the shop owner hears around bill paying time each month.

And its creative thinking influence let them open new doors of opportunities not possible with the - what turns out to be  a just-get-by  business strategy.

By impressing customers with an unusual and very noticeable improvement in their older cars performance, customers will feel you take better care of their vehicles.

No one else offers a new like performance that never goes away!

Customers stay with such repair shops. 

Customers feel a shop offering this sort of result must do something better.

Like Rolls Royce, Mercedes Benz, BMW, Lexus, Cadillac and such.  The shop able to impress customers they offer more value, command higher prices and higher profit margins.

The product brand we promote are different in that they improve a vehicles performance wear and tear takes away. This improvement in performance is not found in any other product covering the total vehicles area capable for doing so.

Some products help the engine if older.

But have no power to help recreate new like performance.

To do that you have to have Bud Esterlines Mega Power's features to return the original surface state by changinging it from dirty and wear rough to clean smooth and freely operating like when showroom new.

because they have the broadest way to cut friction and heals the damage wear and tear causes. 

my with change their way of doing business to for taking care of my family promoting what was shown to me as a change in business  Over 10,000 brick and mortar business owners test the online and offline marketing tools, tactics and strategies I produce. The biggest breakthrough from that testing is documented in this Special Report. You can download it now for free. Frankly, it would be irresponsible not to." - Eric Ruth

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